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PROCTER & GAMBLE  print     e-mail 
 
Cincinnati, OH
 
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Ecological risk assessor
 
CHAIRMAN, PRESIDENT & CEO
A.G. Lafley
 
WE LOVE
All of its wood pulp comes from sustainable forests and plantations.
 
 
The birds, crabs and fish living in the Bridge Creek Salt Marsh, in Barnstable, MA, may have no idea, but they got a big break earlier this year. That's when the Corporate Wetlands Restoration Partnership, founded by Gillette, which has merged with P&G, helped complete a $1.5 million upgrade of their habitat. Thanks in part to the organization's work toward removing restrictions on the area's tidal flow, their watery home finally got the sustenance it needed.

Things have changed at P&G, which just a decade ago was criticized for having built
a pulp mill on the banks of Florida's Fenholloway River, a site that became so overrun with effluents that it damaged area fish and plant life. The firm has been tracing the
path of its detergents since the 1960s, when it realized they could affect local waterways. As it turns out, P&G's handling of problems like these is helping to define its environmental future.

Not only did the company's Environmental Science Department develop many of the
processes by which modern businesses test for ecological toxins, but P&G now makes
every one of its products undergo an ecological risk assessment before putting it on the market. The company has long promoted the use of recycled plastic bottles and concentrated solutions, both of which take a lesser toll on the earth. And today, it purchases wood pulp (used in diapers and paper goods) only from sustainable forests and plantations.

Since 1990, P&G has reduced its waste and air and water emissions at manufacturing plants by 65% and cut per-case packaging by 27%. Energy-efficient upgrades at its U.S. plants recently saved it more than $1 million, and its worldwide manufacturing processes are so conservative that 98% of the energy, raw materials and packaging used for each product remains in the item itself or is recycled, which keeps waste extremely low. That's not just good for the fish.
 
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     NAU

  With a punk-rock do-it-yourself spirit and a zeal for changing the world, Nau is a clothing upstart that's rewriting all the rules. (Its name is Maori for "Welcome! Come in.") Within months of its March launch, it was already shaking up the industry, opening tiny "webfronts" stocked with ...
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     AVEDA

  To legions of women, the mere mention of Aveda conjures up visions of showering in a lush rain forest, right in their very own bathroom. We have the natural-beauty innovator to thank for introducing us to more than 600 plant-based ingredients, including morikue and babassu oil, when other manufacturers ...
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     BURT'S BEES

  Burt's Bees got its start in 1984 when Roxanne Quimby, a down-on-her-luck Maine mother of twins, came across amateur beekeeper Burt Shavitz selling honey by the side of the road. Roxanne immediately fell for Burt's products. Within months, she'd cooked up a business plan and started churning out ...
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     HERMAN MILLER

  People who step into Herman Miller's 15,172-square-foot Atlanta Design Center are amazed by its natural beauty. Flooded with daylight, outfitted with sleek, energy-efficient appliances and run on sustainable power, it shines as an example of what can happen when creative ingenuity meets eco-consciousness. But then, ...
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     DISCOVERY COMMUNICATIONS

  As the company behind TV's Animal Planet and Discovery Channel hits like Planet Earth , it's not surprising that this media company has a penchant for green causes. Still, it made the whole communications industry sit up and take notice recently when it announced the mid-2008 launch of ...
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     JOHNSON & JOHNSON

  Imagine your boss asking you to learn more about how to preserve the planet—and then paying you to do so. Well, that's the case at Johnson & Johnson, where each company division must launch a five-year environmental literacy plan for its employees, with the introduction of at least one ...
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     PROCTER & GAMBLE

  The birds, crabs and fish living in the Bridge Creek Salt Marsh, in Barnstable, MA, may have no idea, but they got a big break earlier this year. That's when the Corporate Wetlands Restoration Partnership, founded by Gillette, which has merged with P&G, helped complete a $1.5 million upgrade ...
Read More >> 

     S.C. JOHNSON & SON

  Sometimes a good idea can go a long way. At S.C. Johnson, company scientists have devised what they call the Greenlist, a system that classifies more than 95% of raw materials used in its products based on the material's impact on the environment and human health. Each ...
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     LINDA LOUDERMILK

  In the middle of L.A.'s loud and brazen Melrose Avenue lies a soothing oasis of green design—Luxury Eco by Linda Loudermilk. Visitors enter by walking over a bridge above running water and try on clothes in a pod-shaped dressing room that reveals glimpses of the sky. On the ...
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     PNC FINANCIAL SERVICES GROUP

  When it comes to protecting the planet, it's hard to beat PNC: This leading financial services firm operates more green buildings than any other company on earth. Founded 155 years ago, PNC remains refreshingly forward-looking; it was the first in its industry to receive a LEED certification and has ...
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