Best Green Companies

LINDA LOUDERMILK

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Los Angeles, CA

CLAIM TO FAME

Sustainable style maven

CEO

Linda Loudermilk

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It developed an official "eco-friendly" stamp for luxury goods.

In the middle of L.A.'s loud and brazen Melrose Avenue lies a soothing oasis of green design—Luxury Eco by Linda Loudermilk. Visitors enter by walking over a bridge above running water and try on clothes in a pod-shaped dressing room that reveals glimpses of the sky. On the roof, a gleaming solar-powered sculpture flows out over the street. It's all a testament to the new movement Loudermilk is pioneering: eco-luxury.

Hemp is yesterday's news. Fashioned from unorthodox but decidedly earth-friendly materials—seaweed, soy, wood pulp, corn, leaves, organic cotton and bamboo—Loudermilk's striking, sexy clothing has earned her a devoted celebrity clientele that includes Jennifer Beals, Meryl Streep and Rosanna Arquette. Her mission? To "save the planet, one fabulous number at a time."
Loudermilk's flair for the dramatic may stem from her past life as a costume design student at Oxford University, but it's her later calling to environmental consciousness—spurred by the sense that there had to be more substance to the business of style—that has defined her greatest role.

Today, she runs the Loudermilk Institute for Sustainability, which analyzes the eco-friendliness of high-end commercial goods and awards a Luxury Eco accreditation to those that reinforce sustainability in every aspect of their products' life cycles. One place to find them? Loudermilk's own store, currently sharing space with an organic skin-care line.

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